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Privacy and Cookie Policy

1. Privacy Policy

At Prestige Apartments Services Ltd (“Prestige Apartments”, “we”, “us”), we’re committed to protecting and respecting your privacy.

This policy, together with the Website Terms of Use (https://www.prestigeapartments.co.uk/website-terms-of-use), sets out the basis on which we will process any personal data we collect from you or that you provide to us through your use of the website (http://www.prestigeapartments.co.uk) (“Website”).

This Policy explains when and why we collect personal information about people who visit our website or who speak to us over the telephone, via e-mail or online, how we use it that data, the conditions under which we may disclose it to others, and how we keep it secure.

Who are we?

We’re Prestige Apartment Services Ltd, a serviced apartment booking agent, reg. no. 04239511 in England and Wales.  Our head office is 8 Hansard Mews, London W14 8BJ

Our Data Protection Officer is Alexandra Wood (alex@prestigeapartments.co.uk, 020 7603 7629).   We are registered as a data controller with the ICO (www.ico.org.uk), reg. no. ZA046334

How do we collect information from you?

We obtain information about you when you use our website, when you contact us by e-mail or telephone about our products and services, or if you register to receive one of our newsletters or e-mail updates.  We also use cookies to

What type of information is collected from, or about, you?

We only ask for the information required to process your enquiry and reservation. The personal information we collect might include your name, address, email address and IP address. We may also need to collect the names of other guests over 18 years of age. We also collect details about your accommodation requirements such as budget, length of stay and accommodation type. If your employer uses our services to book accommodation for you, we may collect this information from them, rather than directly from you.

When you visit our website we collect some cookie information regarding your use of the website and this is used to help us improve the service we deliver. Cookie information can include your IP address, the browser you’re using and your language settings. 

If you purchase a product or service from us and pay by card, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.

How is your information used?

We may use your information to:

  • process orders that you have submitted;
  • carry out our obligations arising from any contracts entered into by you a relating to the booking of any short term serviced apartments;
  • seek your views or comments on the services we provide;
  • notify you of changes to our services;
  • send you communications which you have requested and that may be of interest to you;
  • activities, promotions of our associated companies goods and services;
  • process a job application.

How long do we keep your information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.  In addition we are legally required to hold some types of information to fulfil our statutory obligations, which is up to 6 years after your last booking for the purpose of auditing and to comply with regulatory bodies such as the HMRC.

We review our retention periods for personal information on a regular basis.

None of your personal information is shared unless you request that we reserve your chosen accommodation. If you would like to proceed with a reservation then we will pass on the relevant personal information to the property provider. This will allow them to allocate an apartment to you and, if applicable, any other travellers in your group.

Furthermore, if you have opted-in when making your enquiry, we will send you marketing materials such as our monthly newsletter that details promotions, special offers and discounted rates. Depending on your preferences, we may send you further correspondence from time to time.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf: 
We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to manage a short-let booking or any ancillary property matter that we have been instructed to administer). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we require them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond our network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

We do not share your personal information with any other people or third parties. We may only have to disclose your information in the event that we sell the business, introduce or acquire another business, need to establish, make or defend a legal claim, or if we are under a duty to disclose personal information to comply with legal obligations. We may also use third party service providers (such as IT and technology services) who will store or use your information, but only on our instructions and subject to strict data protection requirements.

Our website:
When someone visits www.prestigeapartments.co.uk we use Google Analytics to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google, any attempt to find out the identities of those visiting our website.  Further information can be found from Google themselves: https://privacy.google.com/businesses/compliance/

MailChimp is an email marketing tool, used to send anyone signed-up to our mailing list newsletters and other promotions. When you sign up to the mailing list on www.prestigeapartments.co.uk your name and email address are stored within MailChimp and, by using our sign-up form, you have consented to receiving marketing material via email from Prestige Apartments. Additionally, limited new customer data (name and email address) will be passed into MailChimp so that we can more accurately communicate with you in the future.
A full copy of MailChimp’s GDPR policy may be obtained from:  https://mailchimp.com/legal/privacy/

Rezlynx by Guestline:
Our live Short-Let booking system is managed by a system called Rezlynx and is a fully enterprise grade solution for managing the live booking of our apartments and the customer data for such.   A full copy of Rezlynx’s GDPR policy may be obtained from https://www.guestline.com/about-us/about-guestline/privacy-policy.html

Sage is the system we use to store our tenants and landlord information for accounting purposes. This contains landlord; and tenant information.  A full copy of SAGE's GDPR policy may be obtained from http://www.sage.com/company/privacy-notice-and-cookies

Children’s personal data

You must be over 18 years of age to reserve an apartment with Prestige Apartments. If children are travelling with you, we will need to know their age but we do not require their personal details and you will never be asked for their information at any stage in the reservation process. We may ask simple questions to help form your requirements, for example, if you require a cot or a high-chair.

Social media

We’re active on various social media platforms and use these to communicate news, stories, blog posts and other relevant information in the industry and about our company. Sometimes we run competitions or ask for your replies and in these instances we may need to make contact with you. For example, if you win a competition and we’re contacting you about your prize. Your personal information will be treated according to this privacy policy and only used as necessary for our legitimate interests in dealing with your correspondence or administering the competition you have entered.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us then you can confirm your approval by ticking the box on the form on which we collect your information.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email: alex@prestigeapartments.co.uk or telephone on 020 7603 7629.

How you can access and update your information

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: alex@prestigeapartmetns.co.uk, or write to us at: Prestige Apartments, 8 Hansard Mews, London W14 8BJ. Alternatively, you can telephone 020 7603 7629.

You have the right to ask for a copy of the information Prestige Apartments holds about you, or for us to rectify and erase personal data, and restrict or object to processing at any time. However, this may have implications on how we deliver our services to you. We will alert you if we are unable to continue working for you if our obligations to you under GDPR will prevent us in providing such services.

You have the right to restrict the processing of your data. We only use your data to process your reservation and if you request us to restrict processing then this will take place after your reservation and stay has been completed. Further to this, if you feel your data has been processed incorrectly or unfairly then you have the right to object to the processing of this data. Please email us at: alex@prestigeapartmetns.co.uk, or write to us at: Prestige Apartments, 8 Hansard Mews, London W14 8BJ. Alternatively, you can telephone 020 7603 7629.

If you decide that you don’t want us to store your data anymore then you can request it to be deleted. Please email us at: alex@prestigeapartmetns.co.uk, or write to us at: Prestige Apartments, 8 Hansard Mews, London W14 8BJ. Alternatively, you can telephone 020 7603 7629 and we will delete all of your personal data. We will only retain your data if we’re under a legal obligation to do so or we need to keep it to establish, exercise or defend a legal claim, and you will always be informed in these scenarios.

If you want us to transfer your personal information to another party where you provided it to us and we are using it based on your consent, or to carry out a contract with you, and we process it using automated means, you can do this by emailing us at: alex@prestigeapartmetns.co.uk, or write to us at: Prestige Apartments, 8 Hansard Mews, London W14 8BJ. Alternatively, you can telephone 020 7603 7629.

Where you have requested access to the data we hold, we will provide it to you within 1 month of us making a request, and we do not make a charge for this.

Security of Information

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. We take every reasonable measure to ensure your data is secure and only accessed by those requiring it to process your reservation.

When you make a reservation and enter payment details, this information is encrypted. This helps ensure your data is not transferred in a readable format and can’t be unlawfully accessed in transit.

Transferring your information outside of Europe

As part of the services offered to you, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU.

These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Changes to this policy

Any changes to this policy will be posted on this page.

The Information Commissioner’s Office

If you wish to lodge a complaint with the supervisory authority, you can do so here: https://ico.org.uk/concerns/


Cookie Policy

Cookies are small data files, applied by the majority of websites, which transfer text-only information to the hard drive of your computer.

We use the following types of cookies:

  • Strictly necessary cookies. These cookies are required for the operation of parts of our websites. They include, for example, cookies that enable you to log into secure areas of our websites or make use of reservation services. Strictly necessary cookies do not require consent as they provide functionality, as requested by the browser.
  • Performance cookies. They allow us to recognise and count the number of visitors to our webpages and see how these visitors navigate around our site. This helps us to improve the way our website works by optimising our page layouts, search tools and general usability.
  • Functionality cookies. These are used to recognise when you return to our websites in the future. This enables us to personalise our content for you, greet you by your name and remember your preferences such as language settings and time zone.
  • Targeting cookies. These cookies record your visit to our websites, the pages you have visited and the links you have followed. They help us see your points of entry and exit to our website.

The cookies we use are listed in the table below: 



Cookie name(s)


This functionality cookie is set by our content management system to identify that the cookie banner has been shown



This strictly necessary cookie is set by our content management system to identify the users session on the server



These sharing cookies are set by Addthis.com to keep a record of the parts of the site visited in order to recommend other parts of the site, to determine how users who share information with each other are geographically located and to enable such sharing. To learn more about the Addthis cookie policy click here: https://www.addthis.com/privacy/privacy-policy















Google Analytics

These performance cookies are set by Google Analytics to help analyse how users use the Site, collecting standard internet log information and visitor behaviour information in an anonymised form from which no user is identifiable. This information is transmitted to Google and processed to compile statistical reports on activity on the Site. These reports allow us to optimise our user experience. Google provide a browser add-on for users who wish to prevent their data from being used by Google Analytics. Further information is available at https://tools.google.com/dlpage/gaoptout/.





Google Maps

These cookies are set by Google Inc. They are associated with Google Maps and used to display a user friendly map and store preferences. To learn more about Google Map’s cookie policy click here: https://policies.google.com/technologies/cookies







We use the Facebook Like button to integrate our website with our page on Facebook.com. Facebook uses cookies on our site to detect the number of "likes" and whether you are logged into Facebook or not.  To learn more about Facebook cookies and privacy policy click here: https://www.facebook.com/policies/cookies/









Live Chat

We use a third party system, LiveEngage, for our live chat functionality. LiveEngage uses cookies to track unique user sessions. To learn more about LiveEngage cookies privacy policy click here:  https://developers.liveperson.com/cookies-and-liveengage-overview.html






By using the Website you accept our use of these cookies.

You may control the cookies used by websites by modifying the settings in your browser. To do this, view the “help” menu to change your cookie preferences.

To access the Google Analytics opt out browser, please visit https://tools.google.com/dlpage/gaoptout. By choosing this option, you will block Google Analytics across all websites. 

For more detailed information about cookies and how they can be managed and deleted please visit www.allaboutcookies.org.


E: sales@prestigeapartments.co.uk

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